ABOUT US - OUR HISTORY

Our history

 

About Us: Elevating Brand Image on the Track and Beyond

From the high-speed intensity of the paddock to the refined elegance of international trade shows, our journey is defined by technical expertise, distinctive style, and constant innovation.

🏁 Our Roots: Where It All Began (2006)

Founded in 2006 as manufacturers of custom technical motorcycle gear, we grew up fueled by the adrenaline of World Racing Teams. This environment taught us that details matter. By collaborating with marketing agencies and racing squads, we began crafting the visual identity of the teams—dressing grid girls and hostesses in apparel that seamlessly blends high performance with premium quality.

🚀 The Turning Point: Establishing the Brand (2015)

After nearly a decade of hands-on experience, we channeled our expertise into a specialized project in 2015: a brand dedicated exclusively to high-end custom apparel for grid girls and promotional models.

Our motto, "Best Product, Best Brand," captures our core philosophy: the best brands deserve the best products. Whether for a trade fair, a TV production, or a Grand Prix, we design the perfect outfit to make your corporate identity stand out.

👔 Expansion: The CREW Line (2018)

In 2018, we broadened our horizons by opening a commercial office in France and launching the CREW Line. We moved beyond front-line image-wear to provide professional solutions for those behind the scenes. Our high-quality polos and jackets are designed for Team Managers, P.R. professionals, and corporate staff, ensuring a coordinated, impeccable look for every role.

🇮🇹 Artisan Quality meets Italian Technology

Our production process is a perfect marriage of advanced technology and traditional tailoring:

  • Premium Materials: We use high-performance technical fabrics like Lycra and Windtex (bi-elastic and versatile), strictly Made in Italy.

  • Total Customization: We start with "raw" white fabrics and apply logos and colors via dye-sublimation printing, ensuring infinite color possibilities and a finish that never fades or peels.

  • Tailored Construction: Every garment is finished by highly skilled staff to ensure a fit that enhances the wearer.

Get in Touch

We are ready to bring your brand’s image to life, regardless of your industry.

Italy: [+39] 338 9040682 | [+39] 393 9525028 📧 [email protected]

France: [+33] 07 84 60 16 70 📧 [email protected]

 

                                                                       THE OWNERS